AS HAIR COLOR AND HAIR DAMAGING BECOMES A MAINSTREAM CONVERSATION AMONGST NEW GENERATIONS, REDKEN PARTNERED WITH US TO CLEAR SOME RUMORS UP.
WE CREATED A VIDEO FOR REDKEN'S CITYBEATS LAUNCH TO INSPIRE CREATIVITY, AND ENCOURAGE INDIVIDUALISM AND SELF-EXPRESSION AMONGST A YOUNGER AUDIENCE, ALL WHILE EDUCATING THEIR CONSUMER.
Unleash your boldest self.
"You Dare, We Care" is the digital campaign we created and produced for the launch of the new KÉRASTASE BLOND ABSOLU LINE. One that introduces the products and celebrates the Blonde.
The campaign consisted of a hero video, nine video interviews, hero and social imagery, social cutdowns, and how to videos — ultimately uncovering and redefining what it means to be Blonde (Absolu).
In collaboration with a group of nine diverse and daring influencers, our hero campaign video inspires, empowers, and dares our audience to own their Blonde, and KÉRASTASE BLOND ABSOLU will take care of their hair.