WE GREW PALMER'S CONSUMER BASE WITH A CAMPAIGN THAT REVAMPED THEIR BRAND ESSENCE AND ENCOURAGED SELF CONFIDENCE, WHILE FEATURING THEIR COCOA BUTTER FORMULA.
THE NATURE OF YOU
— Feel good in your own skin.
Palmer's Cocoa Butter Formula is the number one brand in its category. However, with today's' overcrowded Cocoa butter market, Palmer's needed to expand and reach a younger target audience, while still meeting the expectations of their loyal customers happy.
"The Nature of You" is a digital campaign that revived Palmer's brand message and celebrated self-expression and confidence through dance. The campaign's hero video features six professional dancers, improvising and expressing their deepest emotions after applying the product on their skin, integrated with graphics that holistically create a smooth visual expeirence.
Our aim was to demonstrate the confidence which arises from healthy, glowing skin that makes us look and feel great.
OUR SKIN IS THE MOST TACTILE PART OF OUR BODIES. IT COVERS AND SURROUNDS OUR ENTIRE SELF. IT'S WHAT HOLDS US TOGETHER, LITERALLY.
The cocoa butter formula has been Palmer's formula for over 40 years.
To grow their consumer base, we helped them connect with a younger audience without excluding their loyal customer, with a compelling and lyrical campaign.
THE KEY TO SMOOTH
With DJ Khaled
To show that Palmer's is a brand for everyone, we created a video that features a diverse cast, including cocoa butter ambassador DJ Khaled, who promotes positive and successful living.
We created a series of imagery with each dancer to lives on multiple platforms.
Photography by Nir Arieli.
Client: Palmer's / Creative Director and on-set Direction: Cueva Andrea / Editorial + Production: Blonde+Co