DAVID YURMAN'S ANVIL COLLECTION FOR MEN FEATURES A MIX OF PURE STONES WITH HARD, RAW MATERIALS.
FOR ITS PRODUCT LINE LAUNCH, WE CREATED A FILM TO APPEAL TO YURMAN’S TARGET AUDIENCE: MEN. THE FILM NOT ONLY FEATURES THE ANVIL COLLECTION’S BEAUTIFUL JEWELRY DESIGNS AND PURE STONES, BUT ALSO THE BROADER ESSENCE OF YURMAN’S BRAND.
LAUNCHED IN 1990, THE DAVID YURMAN MEN'S LINE IS KNOWN FOR INNOVATIVE DESIGN THAT FOLLOWS TRENDS AND ALWAYS STAYS RELEVANT.
The new Anvil Collection film features both the raw hard materials, as well as the pure stone used in the jewelry.We were able to connect to Yurman’s target audience on a deeper level by showcasing the jewelry’s materials in their natural state, as well as the process to create this beautiful piece of jewelry for men.
The films heroes, fire and the anvil, embody the inspiration and passion behind this collection, creating a beautiful balance between power and stability that is synonymous with the David Yurman brand.