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KÉRASTASE
BLOND ABSOLU
WE LAUNCHED KERASTASE'S NEW BLOND ABSOLU LINE
WITH A DARING & INSPIRING CAMPAIGN THAT REDEFINED WHAT IT MEANS TO BE BLONDE
"WHAT KIND OF BLONDE ARE YOU?
YOU DARE, WE CARE.
Blonde is an attitude, a state of mind, and it's a bold choice.
Blonde is a lifestyle that evokes youth and vitality.
It makes blondes feel empowered, unique, and confident.
Go ahead and take that bold step. Make that big move and BE YOURSELF.
Stand up, take a chance, feel alive. Be unapologetic, strong, and worry-free.
YOU DARE, WE CARE.
— Kérastase
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