MAYBELLINE YOUTUBE
MAKEUP TUTORIALS
The Work
We brought back Maybelline’s “Makeup Like This” Youtube series and this time around we created makeup tutorials based on key moments and events that inspire the consumer. From festival makeup to bold, fun looks for Pride, eight Maybelline’s favorite beauty gurus and influencers, including Nikki from Nikki Tutorials, shared how-to's and tips on looks using all Maybelline products each month.
We created eight episodes.
MAKEUP LIKE THIS
INTRODUCING MAYBELLINE'S
SEASON 3 MAKEUP LIKE THIS YOUTUBE SERIES FT. MAKEUP INFLUENCER BABELLINES.
"THIS SEASON WE'RE BRINGING THE REAL EXTRA."
We directed and produced Maybelline's third season for "Makeup Like This" YouTube series, this time around with makeup tutorials based on key moments and events that inspire the consumer.
MAYBELLINE MAKEUP LIKE THIS SEASON 3 IS HERE!
BOLD + BLUE EASY FESTIVAL MAKEUP TUTORIAL FT. ROXETTE ARISA | Maybelline New York
SUMMER MCKEEN'S SUMMER MAKEUP ROUTINE + NEW LIP GLOSS | Maybelline New York
EASY BACK TO SCHOOL MAKEUP TUTORIAL FT. SASHA MORGA | MAYBELLINE NEW YORK
Social
We've created imagery alongside cutdown episodes to launch and tease this series across all social media platforms.
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Client: Maybelline / Production & Editorial House: Blonde+Co / Director: Julie Stahl
