WE CREATED A CAMPAIGN THAT CAPTURED UNSCRIPTED, REAL PEOPLE TESTIMONIALS FOR THE LAUNCH OF CLARISONIC'S NEWEST FAMILY ADDITIONS:
MIA FIT AND ALPHA FIT.
MIA FIT
Unscripted
The Work
To launch the Mia & Alpha Fit device, we created a video that features genuine, unscripted, reactions of real people while using the device for the first time.
By recording behind a one-way mirror, we were able to capture genuine testimonials of six women and six men that organically communicated the products' benefits and features its new design, while washing their face.
Clarisonic Mia FIT | Real Women, Real Reactions
Clarisonic Mia FIT | Real Women, Real Reactions
