MIA FIT

Unscripted

The Work

​

To launch the Mia & Alpha Fit device, we created a video that features genuine, unscripted, reactions of real people while using the device for the first time.

 

By recording behind a one-way mirror, we were able to capture genuine testimonials of six women and six men that organically communicated the products' benefits and features its new design, while washing their face.

​