WE CREATED A CAMPAIGN THAT CAPTURED UNSCRIPTED, REAL PEOPLE TESTIMONIALS FOR THE LAUNCH OF CLARISONIC'S NEWEST FAMILY ADDITIONS:
MIA FIT AND ALPHA FIT.
MIA FIT
Unscripted
The Work
To launch the Mia & Alpha Fit device, we created a video that features genuine, unscripted, reactions of real people while using the device for the first time.
By recording behind a one-way mirror, we were able to capture genuine testimonials of six women and six men that organically communicated the products' benefits and features its new design, while washing their face.
