UNDER OUR ORIGINAL CONTENT DIVISION, WE COLLABORATED WITH DANCER AND CHOREOGRAPHER, LAURA AREND, TO CREATE AN ART DANCE FILM ON THE ACE HOTEL ROOF.

 

THE FILM FOLLOWS A YOUNG WOMAN'S

QUEST FOR SELF-DISCOVERY, UNDER A MANHATTAN SKYLINE, BUT THE TRUE DESTINATION FOR THE MIND IS NOT ALWAYS SELF-EVIDENT-IN LIGHT OR DARKNESS.
 

 

"WE WANTED TO CREATE THIS CONCEPT OF DUALISM,

AND STAGE THE SEGMENTS TO HEIGHTEN THE SENSE OF LIGHT AND DARK." — JULIE STAHL 

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BLONDE+CO ORIGINAL CONTENT

 

The project was undertaken as both a creative endeavor and to showcase the company’s ability to develop original films for brands wishing to connect more organically with audiences. With only six hours to shoot, a limited crew, and no script, it was the culmination of a longtime creative collaboration between Laura Arend and Victor Larue, also a dancer.

The film opens with a stunning shot of Arend silhouetted against a bright blue New York City skyline, while the lilting, melodic soundtrack casts an ethereal mood. As she chases light across the roof of the Ace Hotel, she transitions to a much darker place. The story is carried through with stark contrasts in wardrobe, music, and in-camera and editing effects, while the final scene allows the audience to draw their own conclusions.