AS THE NATION'S BEST FLORISTS FOR MORE THAN 81 YEARS, TELEFLORA WANTED TO ENGAGE WITH THEIR CONSUMERS BY SPEAKING ABOUT WHAT THEY KNOW BEST:
WE USED OUR EDITORIAL AND STORYTELLING CAPABILITIES TO CREATE AND CONVEY THE BRAND'S MESSAGE IN THEIR VALENTINES DAY CAMPAIGN.
An affecting Valentine's Day film that poses the question, what is love?
The features individuals of various races, ages and sexual orientations, and ages appreciating and treasuring the people they love. After the campaign was produced and shot in Los Angeles, with only 5 days to create the ad, we created a 60 seconds film for Teleflora's Valentine's Day campaign.
"IT'S A SMART MOVE FOR A BRAND WHOSE STOCK IN TRADE IS DELIVERING FLORAL MESSAGES OF AFFECTION." — ADWEEK, AD OF THE WEEK
The Huffington Post, the LGBT community, and the floral industry also praised the video for its beautiful narration celebrating every one-of-a-kind love.