CND VINYL WANTED THEIR BRAND, AND PRODUCTS, TO NOT ONLY STAND OUT AMONGST SIMILAR COMPETITORS, BUT TO ALSO CONNECT AND ENGAGE WITH THEIR AUDIENCE, ON A DEEPER LEVEL.

TO COMMUNICATE SHELLACS' SUPERIORITY WE CREATED A CAMPAIGN, WITH THE HELP OF LIFESTYLE INFLUENCERS, THAT ENCOURAGED CONSUMERS TO CONQUER THEIR DAY-TO-DAY LIFE, WORRY-FREE OF CHIPPED NAILS, WITH THE HELP OF LIFESTYLE INFLUENCERS.

 

IN CONTROL.

THE POWER IS IN YOUR HANDS.