PALMER'S NEEDED TO DRIVE BRAND AWARENESS TO THEIR NEW LINE OF LIP BALM, FLIP BALM, IN AN EFFORT TO APPEAL TO A NEW AND YOUNGER GENERATION OF CONSUMERS.
FOCUSING ON FLIP BALM'S ONE-OF-A-KIND FLIP TOP DISPENSER, WE CREATED CONTENT THAT WAS FUN, ENGAGING, AND HAD A BOLD, NO B.S. ATTITUDE, IN ORDER TO STAND OUT IN TODAYS SATURATED LIP BALM MARKET.
Given Palmer’s long-standing and loyal consumers, such as moms and grandmothers, we needed to create disruptive digital content that spoke to a new and younger audience, to target new consumer base. Our fun, unique and bold approach drove awareness and credibility surrounding the new Palmer’s Flip Balm, as Palmer's broke into the lip cosmetic market for the first time.
Flip Balm's unqiue and colorful packing, consisting of a one-of-a-kind flip-top dispenser, allowed us to explore a more fun, as well as bold, creative approach, unlike anything Palmer’s had done before.
We were able to connect with the target audience using straight-forward and honest visual messaging that incorporated all five sense, along with a “no B.S.” attitude to enhance the overall product experience.